Image Optimization

Welcome to Image Optimization! In this unit we will walk you through creating pinnable images, video pins and best practices to be on top of your image and video pin creation game!


Assessing, Creating, and Organizing Canva Templates. Our Creative Director, Tina walks us through her process for assessment, creation and organization of pin templates using Canva. Learn how to create your own amazing templates or use the ones we provide below!

Creative Best Practices. Find out the latest best practices from Pinterest (as of 2020) shared by our Creative Director, Tina. Learn how to create a solid pin image strategy using these best practices!

Video Pin Best Practices. Find out the latest video best practices from Pinterest (as of 2020) shared by our Creative Director, Tina. Learn how to create a solid video pin strategy using these best practices!

How to Find Your Pin Style. Each brand has a unique style. Something that sets them apart and helps users identify who they are before they even click. If you don’t already have a defined style look at the examples laid out in the video and begin to get your creative juices flowing.

How to Create Pins in Canva. Tina, Simple Pin Media’s Creative Director, walks through her process of creating images and how to do that in the best way for your brand.

Video Pins. Kristen McDonnell of Studio Knit walks us through her process for creating beautiful (and effective) video pins!

A/B Testing. This is a recording from a previous workshop. It has GREAT content so we wanted to showcase it again. The only thing that would change is the image size, but still so many great design tips for a/b testing.

The spreadsheet linked above is set to "View Only". To use, click File > Make a Copy.

Uploading a Pin to Pinterest. Learn how to upload a pin or video directly to Pinterest.