Strategy and Analytics

Creating a Strategy. Find out what is contained in this unit on creating your own Pinterest Strategy and which pdfs you will want to print off before you begin!

The spreadsheet linked above is set to "View Only". To use, click File > Make a Copy.


Case Studies


Product Seller Strategy. Listen in as I interview one of our Account Specialists, Kimberly to talk through the strategy she uses for her Product Seller client!

Lifestyle Content Creator Strategy. Listen in as I interview one of our Account Specialists, Tabby to talk through the strategy she uses for her Lifestyle Content Creator client!

Food Creator Strategy. Listen in as I interview one of our Account Specialists, Amber to talk through the strategy she uses for her food creator client!

Creating the Best Tactics. Tactics are where you test what works and doesn’t work based on a number or a system. It helps you to elevate your overall strategy and give it a boost. Here are some examples of strategies that work for our clients. Note that tactics aren’t content-based.

Pinterest Analytics. Pinterest Analytics is available with a business account. The dashboard was updated in June of 2019 and has continued to improve with reporting. In this video we go in depth as to what numbers to pay attention to and which ones to ignore. 

Pinterest Insights. How can you find your person on Pinterest. Who are they and what do they like to pin? In this video we will walk through the important things to pay attention to.

Cyfe. Cyfe is a program we have used for our team to gather information about what pins are trending up or down. It’s not necessary if you are a whiz at Google Analytics, but for those who are not, you will appreciate this at a glance view of your account.

Pulling All the Data Together and Scheduling. Learn how to understand each area of analytics, how to read the data and tracking seasonality. Plus know when to hit it a little harder and when to pull back. How to use all areas of analytics, Google, Tailwind and Pinterest to pull it all together. And even how to a/b test. 

Creating a UTM Code for a Pin. Steph, our SPM Team Administrator will be leading you through each step of how to set up a UTM code and when to use them.

Creating a UTM Code for Google Analytics.  Now that you know how to create a UTM code learn how to access the information you gather from those UTM coded pins.

UTM Code Tracking explained.

Kimberly, our UTM code expert here at Simple Pin shows you how to effectively track your UTM coded pins so you can set up your first UTM campaign on two different images to begin tracking.